TPG Telecom will review its portfolio of consumer brands which include Vodafone, iiNet and Lebara to assess whether they are serving customers effectively after hiring one of Foxtel’s key executives to lead its product and brand division.
Foxtel’s chief customer, marketing and sales officer Kieren Cooney will step down from the pay TV company after two years to lead TPG Telecom’s brand and product division, a move which could result in the removal of some of the telco’s most well-known brands from the market.
TPG Telecom chief executive Inaki Berroeta (pictured) has hired Foxtel’s Kieren Cooney to oversee the company’s products.Credit:Louie Douvis
TPG chief executive Iñaki Berroeta said Mr Cooney, who has held marketing leadership roles at NBN Co, Telecom New Zealand and Vodafone, would be in charge of reviewing the value each product gave to customers.
“The opportunity for us is to create a portfolio of brands that makes sense…and try to avoid every brand being everything for everybody,” he said.
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